Things are changing fast in SEO. Like, really fast. Google’s AI Overviews, ChatGPT search, Perplexity, Gemini—the way people find information online has completely transformed in the last 18 months.
If you’re not adapting your SEO and content strategy to work with these AI-powered search engines (what we call Generative Engine Optimization or GEO), you’re already falling behind.
That’s exactly why we created this summit. Pure education. No sales pitch. Just actionable insights from some of the brightest minds in AI, SEO, and GEO—delivered in a way you can actually use starting today.
🔄 RECURRING EVENT: Join us quarterly as we track the latest AI & SEO developments
Barry Schwartz
CEO, RustyBrick | Search Engine Roundtable Founder
Keynote: The Evolution of Search—From Backlinks to Large Language Models
Barry has been tracking search engine changes since the beginning. In this podcast-style keynote conversation with Chris Raulf, he’ll walk us through how we got here—and where search is headed next. (45 minutes)
Liam Lawson
Founder, The AI Report
Why Companies Must Implement AI Now—Or Risk Being Left Behind
This isn’t just about SEO. Liam will show you why AI integration is critical across your entire business, and what happens to companies that wait too long to adapt. (30 minutes + Q&A)
Daniel Burns
Co-Founder, Boulder SEO Marketing
How AI-Powered Agencies Are Winning—Plus a Live BSM Co-Pilot Demo
Daniel will show you exactly how we’ve integrated AI into everything we do at Boulder SEO Marketing, including a walkthrough of our proprietary BSM Co-Pilot tool built specifically for GEO strategy. (30 minutes + Q&A)
Mike Korenugin
Director of Product, SE Ranking
How to Track & Measure Your Success Across AI-Powered Search Engines
You can’t improve what you don’t measure. Mike will demonstrate how to track your rankings and visibility across Google, ChatGPT, Perplexity, Gemini, and other AI platforms using SE Ranking’s cutting-edge tools. (30 minutes + Q&A)
Business Owners
Learn how to leverage AI and GEO to get found by customers in this new search landscape
Marketing Managers
Discover practical AI implementation strategies you can deploy immediately
SEO Professionals
Stay ahead of the curve with cutting-edge GEO tactics and AI-powered optimization
Digital Marketers
Understand how AI is transforming content marketing, search, and customer acquisition
This summit is hosted under my personal brand because I want it to feel authentic—like you’re learning from someone who genuinely cares about helping you succeed, not someone trying to sell you something.
I’ve been in SEO since before Google was called Google (yeah, back when it was called BackRub). I’m originally from Switzerland, moved to Colorado in ’96, and I’ve spent the last 30 years obsessed with how search engines work and how businesses can leverage them.
Why listen to me about AI and SEO?
I created this summit because things are changing so fast in our industry that we need a recurring platform to share what’s working right now. This is the first of many quarterly events where we’ll track the evolution of AI in search together.
Plus: We’re working on getting John Mueller from Google for a future summit. Stay tuned.
Join hundreds of forward-thinking marketers, business owners, and SEO professionals on December 9th
🔖 Bookmark this page! Recordings of each summit will be available here for future reference.
This is becoming THE resource for staying current on AI, SEO, and GEO.
© 2025 Chris Raulf – International AI & SEO Expert | ChrisRaulf.com
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