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Are you a technical communicator who works at a globally operating business? If so, are you involved in search engine optimization (SEO) at your company or have you potentially gone through formal training in this area? If not, make sure to read this article. I'll try...

As an international search engine optimization (SEO) expert, I have the privilege of traveling the world since I get invited to speak at conferences and teach workshops around the globe. Besides doing what I love and getting to meet interesting people, I greatly enjoy...

The Yellow Pages are collecting dust or getting recycled as soon as they are dropped off at your door as the world has turned digital. Search Engine Optimization (SEO) is crucial for driving targeted organic (aka natural) search traffic from search engines such as...

Search Engine Optimization (SEO) is the process of helping customers find your business online. It involves many different components, from making sure your website is set up properly to understanding how people are searching for what you’re selling to creating...

If you want your business to appear on page number one in search engine results pages (SERPs) on Google, Bing, Yahoo and international search engines such as Yandex, Baidu, Naver, etc., you have to connect the dots between what you’re selling and how people are...