Hi – I’m Chris Raulf, an international SEO consultant, training expert, and keynote speaker.
I’m originally from Basel, Switzerland, and I have been involved in international SEO since the mid-90s. Boulder, Colorado, sometimes called Silicon Mountain, has been my home since 1996. Having founded a top-rated Denver SEO company in 2009 keeps me busy. Though, I’m very lucky to have a strong team and partners so that I can focus much of my energy on speaking and teaching around the world.
Although my team and I focus on offering general SEO consulting and training solutions, my global and multilingual background has made me one of the few professionals in the industry who truly live and breathe international SEO on a daily basis. In 2017, I became a Lecturer in Digital Marketing for the University of Strasbourg, France. The Master in Technical Communication and Localization (TCLoc) is a year-long, distance-learning master’s program, and I enjoy being part of this program.
As an international keynote speaker, I have the privilege of traveling the world and experiencing new cultures on a regular basis. Over the years, I’ve assembled a team of experts and partners that allow me to offer the highest quality SEO services and training solutions to companies worldwide.
International and multilingual SEO, that is, optimizing websites for search engines in multiple countries, languages, and locales, may seem like a complex and daunting task, but it is not rocket science. While there are some technical aspects, the principles of search engine optimization are the same across borders and languages.
In fact, the basic principles of SEO are universal: Basic SEO principles such as keyword research, on-page optimization, the process of earning high-quality links, and content creation remain the same regardless of country and language. As Google announced in August of 2022, if you want your website or certain pages on your website to rank in Google, you need to focus on creating relevant and valuable content for your target audience, optimizing the structure and code of your website, and earning quality backlinks.
SEO tools such as SE Ranking (which is my personal favorite SEO tool) and resources are widely available and quite affordable these days. In addition to third-party SEO tools such as SE Ranking, Google has its own tools, such as Google Search Console, Google Analytics, and Google Keyword Planner, which allow you to analyze your site’s performance and optimize it for different regions.
Other tools, such as Google Trends and Google’s Market Finder, a free tool that allows anyone to identify new international business opportunities using market insights directly from the search giant, can also assist the international SEO process.
If you want to take your international SEO knowledge to the next level, make sure to watch the webinar below. I co-presented this webinar alongside BSM COO Daniel Burns. The webinar provides a digestible overview of how international and multilingual SEO works, and you can implement the recommended strategies immediately:
Although international search engine optimization may seem complex and daunting, it can and should be done if your website is available in multiple languages. By following the information shared in the webinar, using the right tools and resources, learning about the culture of your target audience, and potentially enlisting the help of professionals when necessary, you can effectively optimize your site for international target audiences.
Undoubtfully, hiring an international SEO consultant can benefit your business, as they can help you optimize your localized websites to increase organic search traffic from foreign language markets. With their expertise, the consultant can work closely with you to develop an international SEO strategy to deliver long-term results. To learn more, you can read an article titled “What is International Search Engine Optimization?“.
As an experienced international SEO consultant with nearly two decades of global search engine optimization experience, I enjoy working with major brands and delivering custom SEO courses. Please don’t hesitate to reach out to schedule a no-obligation, get-to-know-you meeting with me if you’d like to discuss how to implement a multilingual search engine optimization strategy for your business.
Make sure to reach out if you’re looking to hire an international SEO consultant. I also invite you to follow our LinkedIn company page and to visit our Google Business Profile or schedule an introductory call. I look forward to hearing from you.
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