Welcome! I’m Chris Raulf, an International Search Engine Optimization, Artificial Intelligence & Generative Engine Optimization Expert.

Thanks for stopping by. I genuinely appreciate you taking the time to visit my website.

If you’re curious about the future of search, how AI is transforming SEO, or what Generative Engine Optimization (GEO) means for your business or career, you’re in the right place.

I’ve been in this game since before Google was even called Google. These days, I travel the world (or log in from Boulder) teaching marketers, brands, and agencies how to adapt, thrive, and rank in the new AI-driven landscape.

This site is my digital home base—a place to share insights, spark conversations, and help you stay ahead of the curve in SEO, AI, and GEO.

Thank You For Stopping By

I genuinely appreciate you taking the time to visit my website. If you’re curious about the future of search, how AI is transforming SEO, or what Generative Engine Optimization (GEO) means for your business or career, you’re in the right place.

I’ve been playing this game since before Google was even called Google. These days, I travel the world (or log in from Boulder) teaching marketers, brands, and agencies how to adapt, thrive, and rank in the new AI-driven landscape.

This site is my digital home base—a place to share insights, spark conversations, and help you stay ahead of the curve in SEO, AI, and GEO.

Chris Raulf - International Search Engine Optimization, Artificial Intelligence & Generative Engine Optimization Expert

A Bit About Me

These days, I spend my time speaking at global conferences, teaching AI-powered SEO at the university level, and leading strategy conversations with some of the smartest marketers out there.

While Boulder SEO Marketing, a leader among Colorado SEO agencies, is the agency I founded and still advise, this website is my personal digital home base. It’s where I share ideas, insights, and the real-world strategies I’ve seen work in today’s AI-first SEO landscape.

If you’re looking for generic SEO tips, you won’t find them here. What you will find is real, battle-tested insight into where search is going—especially when it comes to AI, SEO, and Generative Engine Optimization (GEO).

This site is where I share what I’m learning, testing, teaching, and seeing out in the field. It’s part think tank, part soapbox, and part roadmap for anyone serious about staying ahead of the curve.

Reach out if you want to collaborate, bring me in to speak, or just geek out over what AI is doing to search.

Is SEO Still Worth It? (Spoiler: Yes—But It’s Evolved)

Search has changed more in the last year than it did in the previous decade. AI is everywhere. Google’s pushing AI Overviews to the top of the results. And a new frontier called Generative Engine Optimization (GEO) is now in play.

So yes—SEO is still worth it. But only if you understand how to evolve with it.

That’s exactly what I help marketers, brands, and agencies do. I bring together decades of SEO experience with cutting-edge AI insights to build strategies that actually move the needle in this new environment.

Curious about how I got here and what I’m doing with all this? Visit my About Me page to learn more.

Want to See What’s Possible?

While this website is my personal space to share cutting-edge insights around SEO, AI, and GEO, my team and I put those ideas into action every day over at Boulder SEO Marketing.

If you’re wondering whether your website has untapped SEO potential, start with a free audit. You’ll get a detailed, 10-page report in under a minute—no strings attached.

And if you’d like, I’d be happy to walk you through the results during a quick, complimentary strategy call.

Boulder SEO Marketing Team

Customer Case Studies

We invite you to read our customer success stories.

    What Clients Are Saying

    Many of the businesses my team and I have worked with over the years are still with us today—and that long-term trust means everything. Here’s what some of our happy clients have shared about their experience working with us:

    Where I’m Speaking Next

    I regularly host AI and SEO webinars and speak at conferences worldwide about artificial intelligence, search engine optimization, and the rise of Generative Engine Optimization (GEO). If you’re looking to stay sharp on where search is headed—or want to catch me live—make sure to check out what’s coming up.

    Latest AI and SEO News and Insights

    Read the latest press release, blog posts, and more:

    Webinar - Agentic AI for SEO: Your 2025 Playbook for Ranking in the Age of AI Overviews & GEO

    Explore My Favorite AI + SEO Resources

    Curious about the tools, tactics, and trends shaping the future of search? I’ve pulled together some of my favorite resources to help you stay informed and ahead of the curve.

    Whether you’re a marketer, entrepreneur, or fellow SEO nerd, you’ll find practical guides, expert insights, and fresh takes on how AI is transforming search as we know it.