You’re Here Because Search Is Changing—And You Need to Stay Ahead

Most enterprise brands are asking the same question right now: “If Google’s AI is answering questions directly, how do we stay visible?”

Here’s the reality. ChatGPT, Perplexy, and Google’s AI Overviews are reshaping how your customers find information. Traditional SEO isn’t dead, but it’s evolved dramatically. Companies that don’t adapt to Generative Engine Optimization (GEO) are losing visibility—and market share—to competitors who do.

I’ve spent nearly 30 years helping brands navigate every major search evolution. Before Google was called Google, I was studying how people find information online. Now I’m pioneering the strategies that get companies cited in AI platforms while maintaining dominance in traditional search.

This site is where I share the cutting-edge strategies I’m teaching at global conferences, implementing with enterprise clients, and testing in real-time as the AI search landscape evolves daily.

If you’re an executive, marketing leader, or agency owner who needs to understand where search is going—not just where it’s been—you’re in the right place.

They’re the Ones Who Saw This Shift Coming—And Acted Fast

Right now, there’s a massive gap opening between brands that understand AI search and those still playing by old rules. Google AI Overviews appear for over 60% of commercial queries. ChatGPT and Perplexity have become default research tools for your prospects. Traditional organic click-through rates are declining. And the companies getting cited in these AI platforms are capturing mindshare before anyone ever clicks through to a website.

Search visibility is still critical—maybe more than ever. But traditional SEO alone won’t cut it anymore.
You need a dual strategy. First, GEO (Generative Engine Optimization) ensures your brand gets cited by AI platforms when people ask questions in your category. This requires building demonstrable expertise, creating citation-worthy content, and understanding how AI models evaluate authority. Second, advanced SEO tactics—because traditional rankings still matter, but the playbook from three years ago is obsolete. AI-assisted content creation, E-E-A-T optimization, and strategic positioning around AI Overview triggers are now table stakes.

Most agencies are still selling 2021 SEO strategies. I’m teaching the 2025 playbook to enterprise marketing teams, combining three decades of search expertise with daily hands-on testing of AI platforms. The companies that win in AI search aren’t the ones outspending competitors—they’re the ones who moved first and understood how the game has fundamentally changed.

Want to understand how this applies to your specific industry and competitive landscape? I offer a limited number of strategic consulting engagements each quarter for companies serious about owning their category in AI search.

Get a Clear Picture of Your AI Search Visibility

Most enterprise brands have no idea whether they’re being cited in AI Overviews, ChatGPT, or Perplexity when prospects research their category. That’s a dangerous blind spot—especially when competitors are already positioning themselves as the cited authorities in AI search results.

While this website is my personal thought leadership platform about AI, SEO, and GEO, my team at Boulder SEO Marketing, a hyper-focused SEO agency, takes a hands-on approach to understanding your competitive position. We don’t rely on cookie-cutter tools that spit out generic reports. Instead, we personally audit your website, analyze your rankings against direct competitors, and assess your visibility across both traditional search and emerging AI platforms.

Then I’ll walk you through our findings in a 30-60 minute screen share, showing you precisely what we discovered, what it means for your business, and the specific next steps that make sense for your situation. No high-pressure sales pitch. No bait-and-switch. Just a clear, honest assessment based on objective analysis—not automated software.

If there’s an opportunity to work together, we’ll discuss it. If another approach makes more sense for your situation, I’ll tell you that too. After 30 years in this industry, I’ve learned that the best client relationships start with transparency and genuine expertise—not aggressive sales tactics or templated reports.