Top Experts in the Industry Share Strategies for Ranking in AI-Powered Search Engines on December 9, 2025
BOULDER, Colorado – November 12, 2025 –AI SEO expert Chris Raulf announces the AI SEO & GEO Online Summit, a free three-hour virtual event on December 9, 2025, from 9:00 AM to 12:00 PM MT (11:00 AM to 2:00 PM ET), designed to help businesses adapt to the AI revolution transforming search. Registration and additional information about the online summit are available by visiting: https://www.eventbrite.com/e/ai-seo-geo-online-summit-2025-tickets-1898218024209
With Google’s AI Overviews now appearing in 20% of all searches, ChatGPT launching its own search engine, and platforms like Perplexity and Gemini changing how consumers discover information, traditional SEO strategies are becoming obsolete. The summit addresses this shift by teaching Generative Engine Optimization (GEO), the practice of optimizing content to rank in AI-generated responses.
“We’ve seen clients lose 30-40% of their organic traffic because AI Overviews are answering questions without requiring clicks,” said Raulf. “But businesses using GEO strategies are not only recovering that traffic, they’re getting cited as sources in ChatGPT, Perplexity, and Google’s AI responses. This summit shows you exactly how to do that.”
What Attendees Will Learn
The summit features four expert-led sessions with live Q&A. Barry Schwartz, CEO of RustyBrick and founder of Search Engine Roundtable, delivers the keynote on how search has evolved from backlinks to large language models, providing critical context for understanding where the industry is headed.
Liam Lawson, founder of The AI Report with over 400,000 subscribers, presents research on why companies implementing AI now are outpacing competitors by 3-5 years. Daniel Burns, COO of Boulder SEO Marketing, demonstrates live how the BSM Copilot executes GEO strategies in real-time, showing attendees the exact workflow used to rank content in AI search results.
Mike Korenugin, Director of Product at SE Ranking, reveals how to track and measure visibility across Google, ChatGPT, Perplexity, and Gemini using tools most marketers don’t know exist. This session alone could save businesses thousands in wasted ad spend by showing where organic visibility truly exists.
Why This Matters Now
“Most businesses are still optimizing for 2019 Google,” Raulf explained. “They’re missing the fact that half their potential customers are now asking AI for recommendations. If you’re not showing up in those AI responses, you don’t exist to those buyers. This summit gives you the playbook to fix that in the next 90 days.”
The event is structured as a quarterly series, with future summits planned to track the rapid evolution of AI search. Each session will be recorded and made available to all registrants.
About Chris Raulf AI SEO
Chris Raulf is an AI SEO expert with nearly 30 years of experience dating back to Google’s “BackRub” era. Originally from Switzerland, he moved to Boulder, Colorado, in 1996 and founded Boulder SEO Marketing in 2009. He developed the proprietary Micro SEO Strategies℠ methodology and serves as SE Ranking Brand Ambassador. Raulf teaches at the University of Strasbourg’s TCLoc Master’s Program, hosts the AI SEO Insighter Podcast, and speaks at conferences worldwide.