When was the last time you sat down and actually studied AI? Not used it to write an email or summarize a document. Studied it. Spent real time understanding how these tools work, what is changing week to week, and what it means for the work you do every day. I ask because I have been having this conversation with a lot of people lately, and the honest answer from most of them is that they haven’t. They are using AI at the surface level while the technology underneath them is transforming faster than they realize.
That gap is going to matter. In this week’s AI SEO Tip, I am sharing the exact resources I am using and recommending right now to build genuine AI fluency. Some of these are completely free. All of them are actionable. And if you are at all concerned about staying relevant in your career or your industry, I think this might be the most important tip I have published in a while. Watch the full video above to learn more.
The WEF Said It in 2023. It Is Still True Today.
Back in 2023, the World Economic Forum published a detailed analysis of which jobs, industries, and sectors would be most impacted by AI over the coming years. At the time I read it, I was in the middle of transitioning Boulder SEO Marketing from a traditional SEO agency into an AI SEO agency. The article confirmed what I already sensed: this was not a trend to watch from a distance. This was a transformation that required immediate, decisive action. So we made the call to go all in on AI right then.
That article is still accurate today. Arguably, it is understated. The pace at which AI is reshaping jobs and industries has only accelerated since 2023, and every week brings new model releases, new product categories, and new capabilities that did not exist the week before. Here is what I have learned running a full AI department for the past couple of years: the people who get left behind are rarely the ones who lack talent or experience. They are the ones who decided early on that this did not apply to them, that AI was a tool for tech companies or for people in other industries or for some future version of their job. That thinking is going to cost people.
I am personally working toward automating approximately 80% of everything we do at my businesses by the end of 2026. I will be honest with you: I am not entirely proud of that goal. But it is the reality of where this is heading, and pretending otherwise does not help anyone. What I can tell you is that the businesses making clear-eyed decisions about AI now, even the uncomfortable ones, are the ones that will be positioned to thrive. Those who are waiting for the dust to settle will find that the window has already closed.
My own daughter is a junior at the University of Colorado and will be interning at Boulder SEO Marketing this summer, along with one of her classmates. I made that decision because universities simply cannot move fast enough to keep up with what is happening in AI right now. She is bright and motivated, but she will not learn in a classroom what she needs to know to be competitive in this environment. She needs to see inside a real AI company, understand the actual workflows, work with the tools we use every day, and develop an intuition for how this technology gets applied to real business problems. That is the gap we are all navigating, whether you graduated last year or twenty years ago.
Claude Just Overtook ChatGPT. Here Is Why That Matters.
Something happened recently that I genuinely did not expect: Claude overtook ChatGPT in App Store downloads for the first time since ChatGPT launched. If you have been following the AI space closely, you may have a sense of why, but I think it is worth spelling out because it speaks to something more important than market share numbers.
Dario Amodei, the CEO of Anthropic, the company behind Claude, recently took a very public stand in Washington by refusing to hand over user data to the government. I predicted at the time that this decision would resonate with users and would ultimately be good for the business. It was. Trust has become a genuine competitive differentiator in AI, and right now, Claude is earning it in a way that is showing up in the download numbers. People are paying attention to which AI companies are actually acting in their users’ interests, and that will continue to drive platform decisions.
For what it is worth, we made the decision at Boulder SEO Marketing to migrate our entire BSM Copilot platform from ChatGPT to Claude, and the difference in output quality for our specific use cases has been meaningful. The reasoning is more nuanced, the outputs are better calibrated to complex instructions, and the company’s values align with how we want to operate. If you have been spending all your time on ChatGPT and have not done a serious evaluation of Claude, I would encourage you to do so this week. The AI landscape is not locked in, and the best platform a year from now may look very different from today.
Free AI Education That Will Make You More Marketable
Here’s the thing about AI fluency: there is genuinely no excuse left for not building it. Anthropic recently launched a full library of Anthropic courses for free AI education, publicly available to anyone who wants them. These are not the kind of surface-level introductions you find on a marketing blog. They are substantive, carefully designed resources built by the same team that created Claude and has spent years thinking deeply about how to work with this technology responsibly and effectively. The people who understand AI best are now offering to teach you for free. That is a remarkable opportunity, and I want to make sure you take advantage of it.
My strong recommendation is that you carve out dedicated time to go through the courses most relevant to your role and industry. Not skim them. Complete them. Think about how the concepts apply to your work. The professionals who are making that investment right now are building a knowledge advantage that will compound over time and make them significantly more valuable to employers, clients, and partners in the years ahead. Education really is the new currency in the AI era.
Beyond the formal courses, the single most important structural change you can make at your organization right now is establishing an AI task force. A dedicated, standing weekly meeting where your team comes together to discuss what is happening in AI, what is relevant to your industry, what you need to learn, and what you need to test. Not a one-time workshop. Not a quarterly review. A consistent weekly rhythm, because the pace of change in this space demands that level of attention. At Boulder SEO Marketing, we now have an AI department with two full-time staff members and a network of contractors worldwide helping us implement AI across everything we do. That did not happen overnight. It started with a task force and a commitment to showing up every week and asking the hard questions about how this technology applies to our business.
Pay Attention to Perplexity Computer
It has been relatively quiet from Perplexity over the past few months, but they just announced something that deserves your full attention: Perplexity Computer. My AI team is actively testing it right now. Rather than try to describe it here and risk underselling it, I want to point you directly to the announcement and encourage you to read it thoroughly and spend some time with it. This is exactly the kind of launch that warrants fifteen minutes of focused attention.
What I can tell you is that it represents a meaningful step in a direction that the entire AI industry is moving: beyond answering questions and generating content, toward actually taking action and executing tasks on your behalf. The businesses and professionals who are tracking these developments carefully, understanding what they mean, and thinking through how they apply to their specific context are the ones who will be making smart strategic decisions while everyone else is still catching up. The competitive advantage available right now belongs to people who are paying attention and asking: how does this change what we do?
Two Learning Opportunities You Should Not Miss
I want to close this week’s tip by making sure you know about two upcoming events that are directly relevant to everything we have discussed here. Both are free, both are practical, and both are designed to give you real, actionable takeaways you can apply immediately.
The first is our AI SEO Webinar that my business partner, Daniel Burns, and I are hosting on March 25, 2026. We will walk through how to adapt your search strategy for AI-powered platforms so that your business shows up when someone asks ChatGPT, Claude, or Perplexity who the best provider is in your space. This is one of the most practical and immediately applicable sessions we have run, and I think it will genuinely change how you approach your visibility strategy. Registration details are in the video description below.
The second is our quarterly AI SEO and GEO Online Summit on April 1st, running from 9 to 11 am Mountain Time. I am thrilled to have Mordy Oberstein of SE Ranking as our headliner for this event, and I am equally excited to moderate a panel with Josh Steimle, founder of MWI, and Brett Farmiloe, founder of Featured.com, on digital PR in the age of AI. Rounding out the program, Daniel Burns, COO, and Harold De Guzman, Head of AI Research at Boulder SEO Marketing, will give a live demonstration of our BSM Copilot AI SEO tool, walking through hands-on tactical strategies you can implement that same week. Registration is completely free. I would love to see you there.
What to Do Starting Today
If you have read this far and feel the urgency of what I am describing, here is how I would suggest you translate it into action. Start with the Anthropic course library and commit to completing at least one course this week. Not at some point this month. This week. Choose the course most relevant to your role and spend real time with it. Then read the Perplexity Computer announcement and think through what it means for your business and your clients. Those two actions alone will put you further ahead than most people in your industry.
After that, have the conversation at your organization about establishing an AI task force. Even a small one, even just two or three people meeting weekly, will create a compounding advantage over time that you simply cannot build any other way. And if you want a solid foundation for understanding how AI and search work together.
I have been saying for a while now that the tsunami has started. I believe that more strongly today than when I first said it. The businesses and professionals who are taking AI fluency seriously right now, who are investing in their understanding of this technology and building the habits and structures to keep up with how fast it is moving, are the ones who will be thriving five years from now. I genuinely hope you are one of them.
Stay safe and healthy.
Cheers,
Chris