Nearly 700 people signed up for my first AI, SEO & GEO Online Summit on December 9th, 2024. Three hours of back-to-back sessions. Four industry experts with one goal: help businesses understand and adapt to the rapidly changing landscape of AI-powered search.
I’ve been doing SEO for nearly three decades. But even with all that experience, the pace of change happening right now is unlike anything I’ve seen before.
That’s why I launched this summit series. There’s simply too much happening for anyone to keep up alone.
Here’s everything that happened at the summit.
Cyrus Shepard on the Evolution of Search
The summit kicked off with a podcast-style conversation between Cyrus Shepard, founder of Zyppy SEO and one of the most respected voices in the SEO industry, and me.
Cyrus led attendees on a journey through the last 25 years of search, from Google’s early days to the sophisticated machine-learning systems that power search today. The emergence of large language models is fundamentally changing how people find and consume information.
What I appreciated most about this conversation was the historical context. Understanding how we got here helps cut through the noise and make smarter decisions about where to invest time and resources. If you want to understand the “why” behind what’s happening in AI search, this session provides essential context.
Brett Schlar on Why Companies Must Implement AI Now
Brett Schklar, Founder and CEO of AI-First Leadership, stepped in at the last minute and absolutely delivered.
Brett didn’t sugarcoat anything. He laid out the reality that businesses that delay AI adoption aren’t just falling behind. They’re actively losing ground to competitors who are moving now. The window to gain a competitive advantage through AI adoption is closing faster than most people realize.
His presentation was practical, urgent, and actionable. He didn’t just talk about why AI matters. He showed exactly what businesses should be doing right now to get started. Brett saved the day and crushed it.
Daniel Burns on BSM Co-Pilot Methodology
Daniel Burns, my COO at Boulder SEO Marketing, walked attendees through our BSM Co-Pilot methodology and the AI SEO platform we’re now deploying for every client.
The BSM Co-Pilot system represents over a year of development and refinement. It’s the backbone of our Micro SEO Strategies℠ approach. Daniel showed how we’re using AI to compress what used to take 11-15 weeks of research into just days.
But here’s the key insight: it’s not about replacing human expertise. It’s about amplifying it. This “human-driven, AI-assisted” philosophy has been central to our approach from the start. BSM Co-Pilot is the tool that enables quality at scale.
Mike Koronugen on Tracking AI Search Performance
Mike Korenugin, Director of Product at SE Ranking, closed out the summit with the most practical session of the day.
Everyone’s asking, “How do I rank in ChatGPT?” or “How do I show up in AI Overviews?” But very few people are asking: “How do I actually measure if I’m succeeding?”
Mike’s session answered that question. SE Ranking recently launched its AI Search Toolkit, which allows businesses to track visibility across AI-powered search engines. For the first time, there’s real data on how you’re performing in ChatGPT, AI Overviews, and other AI search platforms. No more guessing.
I serve as SE Ranking’s Brand Ambassador and consider it the best SEO tool on the market. Mike’s presentation demonstrated exactly why.
Why This Summit Matters
I could have kept this information to myself and my clients. But that’s not how I operate. No gatekeeping has been my philosophy for years.
Most people won’t act on this information. But the people who do? They become informed clients and partners who understand what it takes to succeed in this space.
AI search isn’t coming. It’s here. Google’s AI Overviews are changing how users interact with search results. ChatGPT and Perplexity are becoming legitimate alternatives to traditional search engines. The businesses that optimize for these platforms now will dominate their industries for years to come.
What’s Next: April 2025 Summit
The AI, SEO & GEO Online Summit is now a quarterly event. The next one is tentatively scheduled for April 1st, 2025. No joke.
Things are moving so fast that waiting a whole year between educational events doesn’t make sense. Quarterly summits provide timely insights into current trends.
Watch the Full Recording
The entire 3-hour summit is available to watch right now. Every session. Every insight. Every strategy is discussed.
📺 Watch the full 3-hour summit recording: https://www.youtube.com/watch?v=wfh5NyaVR10
🔔 Subscribe to my YouTube channel: https://www.youtube.com/@ChrisRaulf
🔔 Subscribe to the BSM YouTube channel: https://www.youtube.com/@bsm-a-denver-seo-company
I had a blast moderating this event. The energy from nearly 700 registrants reminded me why I love this industry. Can’t wait for April.
As always, stay safe and healthy.
Cheers,
Chris