AI Avatars Reshape Digital Leverage
I had the pleasure of sitting down with Benjamin Kepner, CEO of Global Social Media Marketing, a full-service digital agency based in Denver, Colorado, where he leads paid and organic social media strategy for clients across multiple industries.
Benjamin creates marketing courses through ZipLines Education and teaches at universities across the United States. He’s one of the earliest adopters of AI video tools like HeyGen, using the platform for over two years before most marketers knew it existed.
In this episode, Benjamin breaks down how he went from producing 30-40 YouTube videos a year to over 120 without sacrificing quality. We discuss the complete AI video production workflow from script prompting to storyboard generation, why his AI avatar outperforms the real Benjamin in engagement metrics, and the cost savings he’s seeing with up to 90% reduction compared to traditional production.
We also cover translation capabilities and pitfalls, ethical considerations around AI disclosure, and where AI video is heading over the next 12-18 months.
If you’re a business owner or marketer struggling to produce consistent video because traditional production is too expensive or time-consuming, this conversation provides a practical toolkit to change that.
About Chris Raulf
Chris Raulf is an international AI and SEO expert, global keynote speaker, and founder of Boulder SEO Marketing. He’s known for his Micro-SEO Strategies℠ and helps brands worldwide grow their online visibility using human-focused, AI-powered strategies.
