AI Conversations Decide Visibility
I had the pleasure of sitting down with Russ Jeffery, Director of Ecosystem & Product Strategy at Duda, the website building platform that powers over a million sites and more than 20,000 agencies worldwide, where he leads strategic integrations and platform strategy
Russ has spent over 15 years in automation and emerging AI systems, long before most of us were paying attention to this space. At Duda, he’s behind one of the first production-ready MCP servers in the website platform industry.
In this episode, Russ breaks down Google’s Agent-to-Agent (A2A) protocol and the Model Context Protocol (MCP). These are two technologies most business owners haven’t heard of yet, but they will fundamentally change how customers discover businesses online. We discuss why AI agents communicating in plain English changes everything, what MCP server optimization actually looks like (and why less is more), and three things you should be doing right now before this goes mainstream in mid-2026.
If you’re a business owner, marketer, or agency trying to understand how AI is reshaping online discovery and you want to get ahead while your competitors are still figuring it out, this conversation gives you the roadmap.
About Chris Raulf
Chris Raulf is an international AI and SEO expert, global keynote speaker, and founder of Boulder SEO Marketing. He’s known for his Micro-SEO Strategies℠ and helps brands worldwide grow their online visibility using human-focused, AI-powered strategies.
