Earned Media In The Agent Era
I had the pleasure of sitting down with Brett Farmiloe, CEO and founder of Featured and Help a Reporter Out (HARO). Brett acquired HARO from Cision in April 2025 after it was discontinued, reviving it as a newsletter-first platform connecting journalists with expert sources.
Brett has spent over a decade solving the visibility problem for small businesses, first through his agency Markitors, then by building Featured to help experts get quoted in major publications at scale. Today, Featured serves hundreds of thousands of experts with AI-powered media matching.
In this episode, Brett reveals what’s happening inside newsrooms as AI reshapes journalism. We discuss why expert roundups still work when search traffic declines, how AI detection scores now attach to every pitch, and why local news deserts might be rescued by AI. Brett shares his vision for AI agents sourcing experts, the economics forcing journalists into corporate communications, and why he’s optimistic about the future.
If you’re building authority through earned media or wondering how to stay visible as AI changes search, this conversation offers an insider perspective you won’t find anywhere else.
About Chris Raulf
Chris Raulf is an international AI and SEO expert, global keynote speaker, and founder of Boulder SEO Marketing. He’s known for his Micro-SEO Strategies℠ and helps brands worldwide grow their online visibility using human-focused, AI-powered strategies.
