Return on AI, Without BS
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November 4, 2025
I had the pleasure of sitting down with Brett Schklar, CEO of Grow Powered, to explore how CEOs and CMOs can move past AI fear, lead transformation, and finally see measurable returns on AI investments.
In this episode, Brett explains why 95% of generative AI pilots fail, how to build AI-first leadership that balances efficiency with authenticity, and why marketing—not IT—should drive the world’s biggest transformation engine.
If you’re a business leader, marketer, or strategist looking to turn AI adoption into measurable ROI, this conversation is a masterclass in AI mindset, organizational readiness, and execution.
Resources & Links Mentioned:
- Grow Powered – https://growpowered.com
- Brett on LinkedIn – /bschklar
- Brett’s Newsletter – https://www.linkedin.com/newsletters/…
- Buy his book: https://bit.ly/AIWithoutBS
- Brett’s YouTube Channel – /@aifirstleadership
About Chris Raulf
Chris Raulf is an international AI and SEO expert, global keynote speaker, and founder of Boulder SEO Marketing. He’s known for his Micro-SEO Strategies℠ and helps brands worldwide grow their online visibility using human-focused, AI-powered strategies.
