The Marketing Shift and the AI Teammate Era
I had the pleasure of sitting down with Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners. Liza spent over 20 years as a senior marketing executive at companies like Smartsheet, Juniper Networks (now HPE), Pure Storage, and Encompass Technologies before launching her advisory practice focused on helping marketing teams transform into Human+AI organizations.
Liza has been working with AI in marketing since 2010, starting with machine learning and predictive analytics and evolving into generative AI transformation. Today, she inspires go-to-market teams with real-life use cases, practical frameworks, and a people-first approach that prioritizes responsible scaling over speed.
In this episode, Liza breaks down her three-level AI adoption framework: tools, teammates, and orchestration. She shares how one company reduced 300 AI teammates to 57 through a hackathon, why an SDR outreach workflow drove engagement from 15% to 40%, and the human change-management challenges that derail most AI transformations. If you lead a marketing team or agency and want a practical playbook for building AI into your organization, this conversation delivers.
About Chris Raulf
Chris Raulf is an international AI and SEO expert, global keynote speaker, and founder of Boulder SEO Marketing. He’s known for his Micro-SEO Strategies℠ and helps brands worldwide grow their online visibility using human-focused, AI-powered strategies.
